Added to YB: 2024-03-22
Pitch date: 2024-03-19
FTLF [bearish]
FitLife Brands, Inc.
-65.32%
current return
Author Info
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Company Info
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally.
Market Cap
$169.2M
Pitch Price
$10.87
Price Target
N/A
Dividend
N/A
EV/EBITDA
14.04
P/E
22.52
EV/Sales
2.84
Sector
Personal Care Products
Category
N/A
Evaluating FTLF's Moves with MRC and MP
FTLF: Acquisitions of MRC & MP look good on paper, but Amazon-centric model raises concerns. MRC brands have little traction outside Amazon based on web traffic & social media engagement. Amazon takes 26%+ of margin, ads another 3-15%. Gross margins only +200bps despite online jump. SG&A outpacing sales growth due to ad spend. MP also seeing rank declines. Q4 implies Legacy or MRC weakness. 10x NTM EBITDA assuming no deterioration, but risks remain.
Read full article (6 min)