Added to YB: 2026-09-21
Pitch date: 2026-09-15
BKNG [bullish]
Booking Holdings Inc.
-2.01%
current return
Author Info
No bio for this author
Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$126.2B
Pitch Price
$171.34
Price Target
270.00 (+61%)
Dividend
1.00%
EV/EBITDA
12.15
P/E
18.56
EV/Sales
4.59
Sector
Hotels, Restaurants and Leisure
Category
value
Booking Holdings: The Complete Thesis
BKNG: Booking Holdings is the world’s largest OTA and an asset-light compounder funded partly by customer cash: it returned roughly all $60B of free cash flow generated from January 2015 to June 2026 while cutting diluted shares 40% since 2014. A conservative owner-earnings model values it at about $270 per share, 56% upside; key risks are travel disruption, disintermediation, higher customer-acquisition costs, and take-rate or margin compression.
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