Added to YB: 2026-09-15
Pitch date: 2026-09-12
BKNG [bullish]
Booking Holdings Inc.
-0.44%
current return
Author Info
No bio for this author
Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$130.7B
Pitch Price
$176.12
Price Target
231.00 (+33%)
Dividend
0.97%
EV/EBITDA
12.58
P/E
19.22
EV/Sales
4.75
Sector
Hotels, Restaurants and Leisure
Category
value
$BKNG VALUATION MODEL
BKNG: Booking Holdings offers a modeled 25% discount to $231 intrinsic value versus $173, with the $157 bear case limiting modeled downside. Its 29M-plus listings, expanding margins and projected unlevered free cash flow growth from $7.7B to $16.3B support the case, but cyclical travel demand, rising Google traffic-acquisition costs and potential AI-agent disintermediation argue for a measured 2-3% position.
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