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Added to YB: 2026-08-20

Pitch date: 2026-08-20

ONON [bullish]

On Holding AG

-1.12%

current return

Author Info

CEO Watcher tracks insider trades (and calculates the track record of every insider) to find the highest signal trades. Looking for dip buys, reversals, cluster buys, insider with a strong track record, etc. Sign up for the newsletter.

Company Info

On Holding AG, together with its subsidiaries, develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific.

Market Cap

$8.0B

Pitch Price

$30.36

Price Target

N/A

Dividend

N/A

EV/EBITDA

12.73

P/E

20.33

EV/Sales

2.29

Sector

Textiles, Apparel and Luxury Goods

Category

value

Show full summary:
Co-CEOs buy $2mm at shoe company growing 19% at 10x EBITDA

ONON: ONON at 10.1x EV/EBITDA NTM vs 26x 5Y median after a 20%+ earnings-day drop, cheaper than Nike/ASICS/UA (16x/15x/14x) while growing far faster: ~19% est. rev vs 6.6% peers, ~21.5% EBITDA growth. Guidance cut driven by Americas wholesale (25%→12.7%), but DTC (+34% cc) and apparel (+56%) signal intact demand; mgmt chose margin over promo. Both co-CEOs bought ~$2mm on the dip. Crux: wholesale recovery on Cloudsurfer 3 (Oct/Jan) and Max 2 (Apr) refreshes. No debt (0.9x ND/EBITDA), 5.67% FCF yield.

Read full article (3 min)