<- Go home

Added to YB: 2026-07-29

Pitch date: 2026-07-27

YOU.L [neutral]

YouGov plc

Author Info

No bio for this author

Company Info

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific.

Market Cap

GBP 282.4M

Pitch Price

N/A

Price Target

N/A

Dividend

3.84%

EV/EBITDA

8.17

P/E

23.20

EV/Sales

1.17

Sector

Media

Category

special_situation

Show full summary:
3 interesting ideas again - YouGov plc

YOU.L (overview): UK market research/data analytics at 9x NTM P/E, GBP282M mkt cap vs GBP272M paid for Shopper alone in 2024. Sold off on AI fears + Mar'26 profit warning (Shopper op profit halved to GBP7M on GBP6M investment). Activist Gatemore (2.6%) pushing sale >GBP7/sh; buyback replacing dividend, PE-minded Chairman & ex-Kantar CEO shortlisted. Watch Shopper recovery timing.

Read full article (3 min)