Added to YB: 2026-07-24
Pitch date: 2026-07-22
SAGA.L [bullish]
Saga plc
-3.2%
current return
Author Info
Company Info
Saga plc, together with its subsidiaries, provides package and cruise holidays, general insurance, and personal finance products and services in the United Kingdom.
Market Cap
GBP 951.4M
Pitch Price
GBP 6.57
Price Target
16.85
Dividend
N/A
EV/EBITDA
10.40
P/E
233.21
EV/Sales
2.12
Sector
Insurance
Category
turnaround
Spending the Kids' Inheritance: SAGA Plc
SAGA.L: UK over-50s brand turnaround led by founder's son Sir Roger De Haan (27.5% owner). Pivot from capital-heavy insurer to capital-light travel/broking. Deleveraging (7.5x→3.7x) shifts EV to equity stub; finance costs to collapse £43m→£3.4m by 2030. Vision 2030: £100m PBT. FV ~1,150p (vs 650p); Berenberg 1,025p, bull case 2,500p. 20.5% CAGR. Risks: leverage, ship/Ageas dependency, discretionary spend.
Read full article (23 min)