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Added to YB: 2026-07-24

Pitch date: 2026-07-20

HAYPP.ST [neutral]

Haypp Group AB (publ)

-4.8%

current return

Author Info

No bio for this author

Company Info

Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States.

Market Cap

SEK 4.0B

Pitch Price

SEK 133.40

Price Target

N/A

Dividend

N/A

EV/EBITDA

37.58

P/E

242.07

EV/Sales

1.00

Sector

Specialty Retail

Category

growth

Show full summary:
Caro-Kann Capital Fund Portfolio Holding - Haypp Group

HAYPP.ST (holding update): Largest online nicotine pouch retailer, leader in Sweden/Norway/US. Moat: scale, SEO dominance (~1% marketing spend, RRP ad bans block competitor CAC), manufacturer Insights/Media services. FDA turning positive = more products, more demand for brand-neutral platform. CEO owns 3.5%. Undemanding valuation, potential 20-30x in 8-12yrs (not base case). Risks: regulation, Amazon entry, execution.

Read full article (2 min)