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Added to YB: 2026-07-24

Pitch date: 2026-07-22

CCT.L [bullish]

The Character Group plc

+0.66%

current return

Author Info

The Boon Fund writes about their investments in UK shares. Outperforming the FTSE All-Share, every year, for the last three years. 49% total return vs 15% over three years. They transparently publish their entire portfolio, as well as all buys and sells that they do. Sign up for the newsletter.

Company Info

The Character Group plc, a holding company, designs, develops, manufactures, and distributes toys, games, and giftware products in the United Kingdom, Scandinavia, the Far East, and internationally.

Market Cap

GBP 52.6M

Pitch Price

GBP 3.02

Price Target

363.12 (+11924%)

Dividend

1.99%

EV/EBITDA

12.97

P/E

-31.09

EV/Sales

0.41

Sector

Leisure Products

Category

turnaround

Show full summary:
2 Sells, 1 Update, 1 Intriguing Company That Could Take Off - The Character Group plc

CCT.L: UK toymaker pivoting to social-media/influencer toy ranges (Aphmau, MushyKinz-a Needoh copycat, PrestonPlayz). Shares +30% off lows. ~£100m rev, 7% op margin = £7m op profit vs £52m mkt cap, £13m net cash, £40m EV. Fair value ~20% higher; viral hits could drive re-rating like 2021-22 (SP was 2x). Non-durable biz needs constant new hits.

Read full article (2 min)