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Added to YB: 2026-07-07

Pitch date: 2026-07-03

KITS.TO [bullish]

Kits Eyecare Ltd.

-0.07%

current return

Author Info

Pound the Rock Investing, written by Adam Wilk, the founder and CIO of Greystone Capital Management, will serve as an ongoing discussion about business, investing and things I find interesting. Sign up for the newsletter.

Company Info

Kits Eyecare Ltd. operates a digital eyecare platform in the United States and Canada. It offers progressive, polarized, and contact lenses, eyeglasses, and frames under the KITS brand, as well as distributes eyewear products of various brands.

Market Cap

CAD 490.6M

Pitch Price

CAD 14.49

Price Target

45.00 (+211%)

Dividend

N/A

EV/EBITDA

42.58

P/E

144.10

EV/Sales

2.22

Sector

Specialty Retail

Category

growth

Show full summary:
Kits Eyecare (KITS) Investment Pitch

KITS.TO: Canada's fastest-growing e-commerce eyewear biz at C$14.50. Trades 65x fwd EPS but cheap—reinvestment masks value. Contacts (85% rev) are cheap front door w/ 85-95% cohort retention; glasses (20% rev, +61% YoY, 50% GM) are 8-10x bigger market. CEO Roger Hardy sold prior Coastal Contacts to Luxottica $450M; insiders own 75%. 5%→15-20% EBIT margin at scale. Target $35-45/sh long-term, down 25% YTD.

Read full article (10 min)