Added to YB: 2026-06-29
Pitch date: 2026-06-25
PUM.DE [neutral]
PUMA SE
Author Info
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Company Info
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally.
Market Cap
EUR 3.9B
Pitch Price
N/A
Price Target
N/A
Dividend
N/A
EV/EBITDA
26.92
P/E
-6.18
EV/Sales
0.91
Sector
Textiles, Apparel and Luxury Goods
Category
turnaround
Puma (PUM Germany): The reset is continuing, but the turnaround remains elusive
PUM.DE (update): Brand reset ongoing but turnaround unproven. Q2 sales expected ~-10% currency-neutral (worse reported on FX) as wholesale/discount cuts continue. Europe/Americas weak, Asia better. Gross margins improving on less promo, opex down, narrowing losses. H2 comps easier vs prior inventory clear-out, but durable demand recovery & market share gains not yet evident.
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