Added to YB: 2026-06-04
Pitch date: 2026-06-01
SUJA [neutral]
Suja Life, Inc.
Author Info
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Company Info
Suja Life, Inc. engages in the production and selling of organic and cold-pressed juices and wellness shots in the United States.
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IPO Notes: Suja Life (SUJA) is a Bet on...Soda?
SUJA (pass): Cold-pressed organic juice/wellness shots co IPO'd at $21 ($812M cap), now -27%, no pop. ~50% GM, adj EBITDA positive but GAAP unprofitable. Rev $326.6M 2025 (+23.5%). Bet on scaling Slice soda vs Poppi/Olipop/KO/PEP. Risks: 29% customer concentration, Up-C sponsor control, TRA, CA sourcing. Trades below peers EV/Sales. Q1 6/9. No position.
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