Added to YB: 2026-05-14
Pitch date: 2026-05-12
UHR.SW [neutral]
The Swatch Group AG
Author Info
No bio for this author
Company Info
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components in Switzerland, rest of Europe, Greater China, Asia, America, Oceania, and Africa.
Market Cap
CHF 10.4B
Pitch Price
N/A
Price Target
N/A
Dividend
2.23%
EV/EBITDA
17.87
P/E
3.5K
EV/Sales
1.49
Sector
Textiles, Apparel and Luxury Goods
Category
growth
AP x Swatch 'Royal Pop': Pre-Launch Signal Buildup
UHR.SW (overview): AP x Swatch 'Royal Pop' collab mirrors 2022 MoonSwatch (1M+ units, +13% op profit, 17.2% margin, 50%+ Omega Speedmaster boost). TickerTrends shows social +15.8% YoY, ecom +35.6%, Reddit 4x baseline. Scarcity model drives traffic/halo across ecosystem. Risks: non-watch format, timing shift, wider distribution.
Read full article (2 min)