Added to YB: 2026-05-14
Pitch date: 2026-05-12
HAYPP.ST [neutral]
Haypp Group AB (publ)
+0.14%
current return
Author Info
No bio for this author
Company Info
Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States.
Market Cap
SEK 4.0B
Pitch Price
SEK 139.80
Price Target
405.00 (+189%)
Dividend
N/A
EV/EBITDA
37.58
P/E
242.07
EV/Sales
1.00
Sector
Specialty Retail
Category
growth
Haypp Group: Deep Dive 2026
HAYPP.ST (deep dive): E-commerce leader in nicotine pouches across Sweden, Norway, DACH, UK & US at ~19% gross margin + ~10% high-margin Media & Insights data biz. Q1 rev 1,104MSEK, nowcast model accurate within 1%. 2028 targets imply ~8,000MSEK rev, 5.5% EBIT margin → 3x upside at 15-20x multiple. US/UK drive value; online penetration 3% (US) vs 36% (Sweden). ZYN supply normalized, FDA de-risked category (PMTA approvals, May 2026 enforcement guidance). Risks: littering backlash, EU bans (France/Austria out), supplier concentration. Catalysts: First North uplisting, US listing 2028-29, sector re-rating. CEO O'Dowd top-10 holder, net buyer. Trades 1x sales; 30% IRR potential 3-4yr on mgt targets + M&I scaling.
Read full article (37 min)