Professional
Added to YB: 2026-04-27
Pitch date: 2026-04-22
HOG [bullish]
Harley-Davidson, Inc.
+16.09%
current return
Author Info
No bio for this author
Company Info
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Market Cap
$2.9B
Pitch Price
$22.97
Price Target
N/A
Dividend
2.66%
EV/EBITDA
8.33
P/E
15.87
EV/Sales
0.93
Sector
Automobiles
Category
turnaround
Third Avenue Value Fund New Position: Harley-Davidson, Inc.
HOG (new position): Iconic brand recovering from years of strategy missteps under new mgmt. Clearing dealer inventory glut, refocusing on entry-level bikes to drive accessories/financing. HDFS sold receivables to KKR/PIMCO, unlocking capital & reducing intensity. LiveWire consolidation drags optics, insolvency likely. Tariff headwind may ease. Trades discount to TBV on depressed earnings despite net cash & low expectations. Strategy update coming spring.
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