Added to YB: 2026-04-08
Pitch date: 2026-04-03
BKNG [neutral]
Booking Holdings Inc.
+4.31%
current return
Author Info
No bio for this author
Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$132.8B
Pitch Price
$166.25
Price Target
N/A
Dividend
1.00%
EV/EBITDA
13.00
P/E
25.33
EV/Sales
5.00
Sector
Hotels, Restaurants and Leisure
Category
value
Booking Stock Breakdown: Replaced by AI or Buying Opportunity?
BKNG (overview): OTA at 17x FCF, 13% rev growth vs peers' 8-10%. 1.24B rooms booked, 2/3 traffic direct, AA biz 2/3 Airbnb size. Merchant model shift enables connected trips (now low double-digit % of bookings), Genius loyalty, better payments economics. Guiding 8% rev/15% EPS growth via buybacks (share count -37% since 2015). AI risk overblown: hallucination/payment/customer service too complex for OpenAI to disintermediate; partnering w/ BKNG instead. Down 25% on AI fears creates opportunity at low-20x FCF for HSD/LDD grower.
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