Added to YB: 2026-04-01
Pitch date: 2026-03-29
GAW.L [neutral]
Games Workshop Group PLC
-0.11%
current return
Author Info
The Dutch Investors are a team of four seasoned, passionate inversores uncovering the world's top businesses. They bring you 52 in-depth stock analyses each year! Sign up for the newsletter.
Company Info
Games Workshop Group PLC, together with its subsidiaries, engages in the design, manufacture, distribution, and sale of fantasy miniature figures and games in the United Kingdom, Continental Europe, North America, Australia, New Zealand, Asia, and internationally.
Market Cap
GBP 5.9B
Pitch Price
GBP 177.20
Price Target
N/A
Dividend
2.72%
EV/EBITDA
18.72
P/E
28.51
EV/Sales
8.86
Sector
Leisure Products
Category
growth
We visited Games Workshop stores and talked to employees and players
GAW.L (overview): Visited stores in Scotland & Netherlands. Staff trained to greet within 30 secs, prioritize story over product. No visible pricing creates museum effect, delaying sticker shock until customer engaged. Personality profiling (fav movies) matches customers to 40K or Age of Sigmar universes. Zero-pressure approach, free painting lessons build lifetime loyalty. Experience-driven model converts browsers into multi-year, high-LTV customers. Retention strategy: not €50 today, but €2K over 5yrs.
Read full article (3 min)