Added to YB: 2026-03-31
Pitch date: 2026-03-27
BKNG [neutral]
Booking Holdings Inc.
+1.29%
current return
Author Info
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Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$128.7B
Pitch Price
$4.1K
Price Target
N/A
Dividend
1.03%
EV/EBITDA
12.59
P/E
24.53
EV/Sales
4.85
Sector
Hotels, Restaurants and Leisure
Category
growth
Booking Holdings: Leading Travel or Facing Disruption?
BKNG (deep dive): Leading global OTA w/ 35-40% mkt share, 1.2B room nights. Shift to merchant model (66% rev vs 24% in 2019) boosting margins. 12% rev CAGR, 16% EPS CAGR last decade. 33% op margin, 34% FCF margin despite 30% marketing spend. Connected trip strategy expands beyond hotels. AI likely complement vs disruptor. EU price parity lawsuit risk unclear. Estimates 8-10% rev growth, 11-13% EPS growth. Fair value $4,175 vs $4,240 current (slightly overvalued). Strong moat, clean balance sheet, shareholder returns via 4.1% annual buyback.
Read full article (21 min)