Professional
Added to YB: 2026-02-24
Pitch date: 2026-02-20
BETCO.ST [bearish]
Better Collective A/S
+2.57%
current return
Author Info
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Company Info
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally.
Market Cap
SEK 659.0M
Pitch Price
SEK 120.40
Price Target
68.00 (-42%)
Dividend
N/A
EV/EBITDA
9.54
P/E
28.47
EV/Sales
2.80
Sector
Hotels, Restaurants and Leisure
Category
turnaround
Better Collective (BETCO): Structural Headwinds and Near-Term Weakness
BETCO.ST (short): SEO traffic down 10% YoY Q4, not reflected in consensus €97.5m est; Google Dec core update hit sites hard, Q1 at risk. 95% of €20m buyback exhausted (was 20% daily vol), key price support fading. AI Overview threatens 20% of traffic from informational queries. Prediction mkts rising (29% share vs sports betting). Trades 130% premium to peers despite structural headwinds. 1yr PT 81 SEK, 3yr 68 SEK vs 121 SEK today
Read full article (7 min)