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Added to YB: 2026-02-06

Pitch date: 2026-02-03

ADS.DE [bullish]

adidas AG

+3.6%

current return

Author Info

Lux Opes Research covers European companies. Lots of them. Sign up for the newsletter.

Company Info

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.

Market Cap

EUR 26.6B

Pitch Price

EUR 149.85

Price Target

N/A

Dividend

1.34%

EV/EBITDA

10.22

P/E

21.98

EV/Sales

1.27

Sector

Textiles, Apparel and Luxury Goods

Category

turnaround

Show full summary:
Adidas (ADS Germany): momentum is real, but 2026 expectations will need careful framing

ADS.DE (update): Q4 growth 11% currency-neutral despite tough comps, EBIT margin 8.3% above guidance, €1bn buyback signals balance sheet strength. Brand momentum strongest in years, but March 2026 outlook may guide conservatively vs double-digit revenue/10% EBIT targets. Valuation depressed at decade lows.

Read full article (2 min)