Added to YB: 2026-01-26
Pitch date: 2026-01-22
PUM.DE [neutral]
PUMA SE
+7.05%
current return
Author Info
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Company Info
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Germany, rest of Europe, the United States, North America, and internationally.
Market Cap
EUR 3.4B
Pitch Price
EUR 21.41
Price Target
N/A
Dividend
2.59%
EV/EBITDA
10.05
P/E
-12.23
EV/Sales
0.71
Sector
Textiles, Apparel and Luxury Goods
Category
turnaround
Puma (PUM Germany): clearing the decks before any real reset can begin
PUM.DE (update): Q4 sales down sharply, EBIT deeply negative from deliberate inventory purge & wholesale pullback. FY25 revenues materially lower with restructuring costs hitting margins. Reset extends into 2026 with gradual recovery. Management trading near-term visibility for sustainable brand/wholesale reset. Interesting from 2H26 when comparisons ease & clean growth resumes.
Read full article (2 min)