Added to YB: 2025-12-13
Pitch date: 2025-12-11
PUM.DE [neutral]
PUMA SE
+1.92%
current return
Author Info
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Company Info
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Germany, rest of Europe, the United States, North America, and internationally.
Market Cap
EUR 2.9B
Pitch Price
EUR 21.34
Price Target
N/A
Dividend
3.02%
EV/EBITDA
9.21
P/E
-10.48
EV/Sales
0.65
Sector
Textiles, Apparel and Luxury Goods
Category
turnaround
Puma (PUM Germany): simplifying North America while questions linger on growth and ownership
PUM.DE (quick overview): Converting US/Canada United Legwear partnership to licensing simplifies ops but drops €430M rev. Faces tough 2026 w/ wholesale uncertainty, higher takebacks, intensifying Nike/Adidas competition. Mgmt expects H1 2026 rev decline before stabilizing. Margins pressured by inventory cleanup. Pinault family 29% stake sale speculation but limited catalysts until NA turnaround shows progress.
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