Added to YB: 2025-09-02
Pitch date: 2025-08-30
SLEEP.ST [neutral]
Sleep Cycle AB (publ)
-22.82%
current return
Author Info
Silba shares business stories that make you smarter. We explore fascinating companies you've never heard of, making complex ideas simple through clear storytelling. Sign up for the newsletter.
Company Info
Sleep Cycle AB (publ) engages in providing sleep tracking applications in Sweden. It develops sleep and health platforms.
Market Cap
SEK 469.4M
Pitch Price
SEK 30.45
Price Target
N/A
Dividend
N/A
EV/EBITDA
4.73
P/E
7.91
EV/Sales
1.41
Sector
Software
Category
turnaround
[SLEEP] Sleep Cycle AB: The Swedish Art of Profitable Decline
SLEEP.ST (overview): Swedish sleep tracking app w/ 878k subs (-40k in 6 months), 28% margins but declining core business. Apple/Google offer free alternatives. Growing partnerships (9.3% revenue, +68% YoY) & FDA sleep apnea trial offer pivot paths. Trades 1.7x revenue vs 3-6x SaaS peers. Bull case: B2B transformation, clinical validation. Bear: platform dependency, accelerating churn.
Read full article (23 min)