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Added to YB: 2025-08-29

Pitch date: 2025-08-27

MCD [neutral]

McDonald's Corporation

-7.07%

current return

Author Info

No bio for this author

Company Info

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald’s brand in the United States and internationally.

Market Cap

$195.9B

Pitch Price

$305.81

Price Target

N/A

Dividend

2.70%

EV/EBITDA

14.91

P/E

22.72

EV/Sales

9.09

Sector

Hotels, Restaurants and Leisure

Category

turnaround

Show full summary:
Portrait Weekly Framing: McDonald's 15% Price Cut Signals QSR Margin Reset

MCD (overview): Cutting combo meal prices 15% by Sept 2025 after reaching $18.99 limits, subsidizing franchisees to win back traffic. Q2 comps +2.5% on $5 meal deal success. Sector-wide pricing reset likely as QSR traffic down 2.7% YTD. Winners need operational flexibility to absorb margin pressure while investing in value.

Read full article (12 min)