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Added to YB: 2024-09-13

Pitch date: 2024-09-12

HOG [neutral]

Harley-Davidson, Inc.

-37.75%

current return

Author Info

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Company Info

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Market Cap

$2.8B

Pitch Price

$34.68

Price Target

N/A

Dividend

3.07%

EV/EBITDA

8.32

P/E

5.80

EV/Sales

1.45

Sector

Automobiles

Category

turnaround

Show full summary:
Harley: Going Whole-Hog on This 'Special-Situation' Stock

HOG (quick dive): Legendary motorcycle maker faces aging customer base, competition from China & alternatives like Polaris Slingshot. Rebound from low sales, $1B buyback through 2026, potential takeover target (per Morgan Stanley). 11% sales growth in 2024 signals possible new era, but demand concerns linger.

Read full article (7 min)