Added to YB: 2025-07-21
Pitch date: 2025-07-10
544191.BO [neutral]
Purple Finance Limited
+10.63%
current return
Author Info
Zen Nivesh analyses India’s equity markets to help you discover high-conviction, research-backed stock ideas—long before they hit the mainstream. Our edge lies in identifying fundamentally strong, underfollowed companies with serious upside potential. Sign up for the newsletter.
Company Info
Purple Finance Limited, a non-deposit taking non-banking financial company, offers secured business loans to micro and small business entrepreneurs in India.
Purple Finance: A Deep Dive
544191.BO (deep dive): Microcap NBFC (₹200Cr mkt cap) secured MSME lender targeting Tier II-IV cities w/ ₹30L loans @ 19-23% ROI. Focus on single product & small mkts. AUM just ₹100Cr. Completed reverse merger w/Canopy Finance, raised ₹85Cr via rights issues (diluting promoters 70%→50%). Deep losses but tailwinds exist if they execute.
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