Added to YB: 2025-05-29
Pitch date: 2025-05-27
HOG [neutral]
Harley-Davidson, Inc.
-11.97%
current return
Author Info
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Company Info
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Market Cap
$2.8B
Pitch Price
$24.28
Price Target
N/A
Dividend
3.07%
EV/EBITDA
8.32
P/E
5.80
EV/Sales
1.45
Sector
Automobiles
Category
growth
Inside Harley-Davidson: How 70.6% of U.S. Buyers Financing In-House Creates an Unmatched Customer Lock-In Loop
HOG (overview): 37.3% US heavyweight market share with vertically integrated ecosystem. P&A (15.8% of sales, >50% margins), in-house financing (70.6% of US sales), and brand identity drive profitability. Underutilized in Europe (5% share vs growing market). LiveWire EV poised for Asian urban markets via KYMCO partnership.
Read full article (5 min)