GAME Digital plc

GAME Digital plc operates as a retailer of video games in the United Kingdom and Spain. It operates through Core Retail; and Events, Esports & Digital segments. The company offers gaming and gaming related products, such as consoles, personal computers, handheld devices, physical and digital console content, non-console digital content, accessories, and licensed merchandise, as well as mobile devices. It is also involved in gaming event and esport activities; and software development business, which includes visual recognition and augmented reality technologies. GAME Digital plc operates 543 stores across the United Kingdom and Spain. The company was formerly known as GAME Group plc and changed its name to GAME Digital plc in May 2014. GAME Digital plc was founded in 1991 and is headquartered in Basingstoke, the United Kingdom. As of July 30, 2019, GAME Digital plc operates as a subsidiary of Sports Direct International plc.