Total Research Corporation

As of November 2, 2001, Total Research Corporation was acquired by Harris Interactive Inc. Total Research Corporation operates as a market research and consulting firm, offering strategic business and consumer research services. It provides research services in various industries, including agribusiness, chemicals, consumer durables, financial services, industrial manufacturing, information technologies, life sciences/healthcare, media, oil/petrochemicals, packaged goods, retail and distribution, telecommunications, travel/tourism/hospitality, utilities, and public sector research. The company’s business solutions include Brand Equity; Customer Loyalty; Marketing Communications Research, which are online qualitative and quantitative methodologies for measuring and testing the effectiveness of marketing message; and Market Segmentation, which supplies information on purchase decisions by customer segments. Its other solutions include The Harris Poll, an online omnibus service; Predictive Marketing, which analyses marketplaces in their current state and forecasts future opportunities; Pricing services for determine the pricing structure; and Product Development and Improvement, which provides solutions for pricing, product performance, and features. The company was incorporated in 1975 and is headquartered in Princeton, New Jersey.