System1 Group PLC

System1 Group PLC, together with its subsidiaries, provides market research data and insight services in the United Kingdom, the United States, Latin America, rest of Europe, and the Asia Pacific. It offers various tools comprising test your ad, a testing platform that covers all media types from early-stage scripts to finished films, to ensure fast, predictive, actionable products; test your innovation, that measures the emotional response of people to predict potential in success of each idea; and test your brand, a predictive measures that helps to understand brand health, predict future performance, and improve and inform brand strategy. It also serves advertisers. The company was formerly known as Brainjuicer Group Plc and changed its name to System1 Group PLC in March 2017. System1 Group PLC was founded in 1999 and is headquartered in London, the United Kingdom.