Lyris, Inc.

Lyris, Inc., an Internet marketing technology company, provides digital marketing software solutions to mid-to-large sized enterprises worldwide. The company’s software-as-a-service or cloud-based online marketing solutions and services enable the customers to build, deliver, and manage permission-based, online direct marketing programs and other communications. It offers Lyris HQ, a cloud-based digital marketing solution, which combines enterprise-class email marketing with Web analytics, and helps marketers to manage complex email marketing campaigns, as well as provides real-time access to revenue and conversion events to inform message targeting, relevancy, and timeliness. The company also provides Lyris ListManager, an on-premises email marketing solution. In addition, it offers customer support and professional services. It serves customers in technology, retail, publishing, entertainment, and telecommunication industries. The company was formerly known as J.L. Halsey Corporation and changed its name to Lyris, Inc. in October 2007. Lyris, Inc. was founded in 1984 and is headquartered in Emeryville, California. As of June 22, 2015, Lyris, Inc. operates as a subsidiary of Aurea Software.