Mediaplex, Inc.

Mediaplex, Inc. provides technology solutions for advertisers and agencies to enable them to meet their business requirements. It offers cross-channel solutions, including display advertising, email, paid search, natural search, and affiliate marketing; MOJO Adserver third-party advertising serving solution for advertisers and agencies; MOJO Mail, an email campaign management and delivery solution for marketers; MOJO SEM, which manages paid search campaigns; and client services, custom solutions, business solutions, strategic consulting, path to conversion solutions, cross-channel marketing, behavioral targeting solutions, and advertising format solutions. The company was founded in 1998 and is based in San Francisco, California with additional offices in New York, New York; Westlake Village, California; London, the United Kingdom; and Hong Kong. As of October 19, 2001, Mediaplex, Inc. operates as a subsidiary of Conversant LLC.